Question 1

What is B2B appointment setting?

Accepted Answer

B2B appointment setting is the process of booking sales meetings between your team and qualified decision-makers at target companies. An appointment setting service researches your ideal customer profile, engages prospects across channels like LinkedIn, email and phone, qualifies their interest, and schedules the meeting — so your salespeople spend their time talking to buyers, not prospecting.

Question 2

What does pay-per-appointment mean?

Accepted Answer

Pay-per-appointment means you only pay when a qualified meeting actually takes place — not for the activity behind it. At Gritnord, a meeting counts when a decision-maker matching your agreed ICP brief shows up. After a one-time €3,500 onboarding, the fee is €500 per meeting held, with no monthly subscription. If no meeting happens, no meeting fee is charged.

Question 3

Should we outsource appointment setting or hire an in-house SDR?

Accepted Answer

A junior SDR in Helsinki or Stockholm costs €4,500–€6,500 per month fully loaded and typically books 2–4 meetings per month, putting in-house cost per meeting at €1,500–€3,000 — before management overhead and 3–6 months of ramp time. Outsourced appointment setting with Gritnord starts producing meetings in 7–14 days at €500 per meeting held.

Question 4

What counts as a qualified meeting?

Accepted Answer

A qualified meeting is one that matches the brief we agree during onboarding: the right company profile (size, industry, geography), the right persona (seniority and role), and a genuine interest in the conversation. Meetings that do not match the brief are not charged.

Question 5

What results can a B2B SaaS company expect in the first 90 days?

Accepted Answer

Onboarding takes 5–7 business days, and first appointments typically land in your calendar within 7–14 days of launch. Month 1 delivers roughly 60–70% of steady-state volume while the 30-day multichannel sequences complete; from Month 2 onward, an active campaign books 10+ qualified meetings per month per 250-contact batch. Results depend on ICP fit, offer clarity, and target segment.

Question 6

Which outreach channels are used to book appointments?

Accepted Answer

Every campaign is a researched multi-channel bundle chosen per ICP and buyer persona — never a single channel. The mix can include LinkedIn, email, voice outreach, WhatsApp, personalised video, industry events, and referrals. The exact combination is agreed during the 3-hour strategy session and adjusted based on which channels your buyers respond to.

Question 7

Does appointment setting work for professional services and consulting firms?

Accepted Answer

Yes. Professional services, consulting and other high-ticket B2B offerings are among the best-fit segments, alongside B2B SaaS, Fintech and technology companies. The common denominator is a deal size above €10,000 and a sales cycle longer than 30 days — where one qualified meeting justifies the per-meeting fee.

Question 8

Which markets do you cover?

Accepted Answer

We focus on European B2B teams and buyers: the Nordics, the UK and wider Europe. Our agents research and engage buyers in the languages and channels each market responds to best.

What is B2B appointment setting?

Pay per appointment — how the model works

How appointments get booked

ICP and personas first

Researched channel bundle

Qualified by agents

In your calendar

Who our appointment setting services are for

European B2B teams that want pipeline, not activity

Frequently asked questions

Keep exploring

Stop paying for dials. Start paying for meetings.