What is a lead generation agency?

A lead generation agency is a company that finds and qualifies potential buyers on your behalf. Instead of your team prospecting, the agency researches your ideal customer profile, engages decision-makers across channels like LinkedIn, email and phone, and hands you sales-ready meetings.

Most agencies charge a monthly retainer for this activity — you pay the same whether they book two meetings or twenty. Gritnord is built on the opposite principle: our AI agents do the research, outreach and booking, and you pay per qualified meeting actually held.

Traditional agency vs. Gritnord

Typical lead generation agency

  • €3,000–€8,000 monthly retainer, paid regardless of results
  • You pay for activity — sends, dials and reports
  • 3–6 month minimum contracts
  • Success measured in opens and clicks, not meetings
Pay for results

Gritnord

  • €500 per qualified meeting held — no meeting, no meeting fee
  • You pay for outcomes — meetings with ICP decision-makers
  • No monthly subscription or long-term retainer
  • Success measured in meetings held and pipeline created

How our B2B lead generation works

Step 1

ICP research

We define your ideal customer profile together — company size, industry, geography, deal size and trigger events — before a single prospect is touched.

Step 2

Buyer personas

We map the people inside each target account who control the deal: who signs, who influences, and what each of them cares about.

Step 3

Multi-channel bundle

We deploy a researched bundle of GTM channels chosen per ICP and persona — LinkedIn, email, WhatsApp, calling, events and referrals — never a one-size-fits-all blast.

Step 4

Meetings booked

Qualified meetings land directly in your calendar. Your team talks to buyers; our agents handle everything before that moment.

The agents doing the work

Vanessa

SDR Agent

Researches target accounts and engages prospects with personalised, persona-specific outreach.

Lawrence

Calling Agent

Follows up by phone where the persona responds best to a conversation, qualifying interest before booking.

Solana

RevOps Agent

Keeps data, sequencing and reporting tight so every meeting is tracked back to the channel that created it.

Maribel

Marketing Agent

Warms up target accounts with the right content and messaging before outreach begins.

Onboarding takes 5–7 days including a 3-hour strategy session. First meetings typically land within 7–14 days of launch.

Pricing

Onboarding

€3,500

one-time

3-hour strategy session, ICP build, messaging, full system setup.

Pay per result

Meeting held

€500

/ meeting

Pay only for meetings that match the brief and actually take place.

Frequently asked questions

Keep exploring

B2B appointment setting — pay per meeting Answers on sales outreach efficiency Nordic meeting booking benchmark What is a go-to-market strategy?

Ready for a lead generation agency that only wins when you do?

Book a demo and see how our AI agents would fill your calendar with qualified meetings — pay per meeting held, nothing else.

No retainer Pay per meeting held Nordics, UK & Europe